Publications.
Essays, case studies, and thoughts on building for the web.
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Why does my website take so many clicks to do anything?
Every extra click between your visitor and their goal is a chance for them to give up and leave.
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How do I know if my website needs work or a complete rebuild?
Sometimes it's a tune-up, sometimes it's totaled — here's how to tell the difference.
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Why doesn't my website look like my business?
Your website might be technically fine, but if it doesn't feel like you, it's working against you.
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Why do people read my website then hire someone else?
Your website is doing half the job—it's getting attention but not closing the deal.
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Why do people look at my website but call my competitor?
Your website is getting views, but someone else is getting the business.
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Why do people ignore my call to action?
Your website has a contact button that nobody clicks, and it's not because they don't need what you offer.
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Why do I need a privacy policy and terms of service on my website?
Because without them, you're legally exposed and scaring away the customers you're trying to attract.
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Why does my website feel like it's hiding my business?
Your website might be technically functional but still making it hard for customers to understand what you do and why they should care.
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Why does my website feel like a brochure instead of a business tool?
Your website tells people what you do, but it doesn't actually help you do business.
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Should my website have a blog?
Most small business blogs are abandoned graveyards that make you look worse, not better.
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Why do people click on my website then go back to Google?
That back button is telling you something specific about what visitors expected to find and didn't.
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Why does my website look unprofessional and how do I fix it?
Your website might be technically fine but still scream amateur — here's what's actually making it look unprofessional and what you can do about it.
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Why does my website get traffic but no phone calls?
Your analytics say people are visiting, but your phone stays silent—here's what's actually happening.
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Why do I need professional photos for my website?
Stock photos make your website look like everyone else's, and your customers can tell.
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Why do visitors spend seconds on my website then leave?
Your analytics show people arriving, but they're gone before you can blink—here's what's actually happening in those first few seconds.
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Why do websites need maintenance?
Your website isn't a printed brochure — it's a piece of software that breaks, gets hacked, and falls behind if you ignore it.
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What makes people actually buy from a website?
Most business owners think they know what converts visitors into customers, but they're usually wrong about what actually matters.
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Why do I need a contact form when people can just email me?
Because every extra step you make someone take is a customer you're probably losing.
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Why does my website look different on every device?
Your website shifts and breaks across phones, tablets, and desktops because someone didn't build it right in the first place.
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Why isn't my website getting me any leads?
Traffic without leads means your website is doing half its job—here's why the other half is broken.
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Why do I get compliments on my website but no sales?
Your website might look beautiful, but pretty doesn't pay the bills.
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Should I buy a template or hire a designer?
Templates are cheaper, but the real cost shows up later when you're stuck.
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Why does my website not convert visitors into customers?
You're getting traffic, but nobody's buying — here's what's actually broken.
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Why do customers leave my website without contacting me?
They're interested enough to visit, but something stops them right before they reach out.
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Why do people trust my competitor's website more than mine?
Trust isn't about having a nicer logo—it's about dozens of tiny signals your website is probably getting wrong.
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Why do visitors leave my website immediately?
High bounce rates aren't mysterious—they're your website telling you exactly what's broken.
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What happens if I don't have a website?
You lose customers to competitors who show up when you don't.
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Why do websites cost different amounts for the same thing?
Because they're not actually the same thing, and the difference shows up exactly where it matters most.
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How do I know if my web designer is doing a good job?
You're paying someone to build your website, but you have no idea if what they're doing is actually any good.
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Why is my website so slow?
Your slow website is costing you more customers than you think, and the fix isn't always what you'd expect.
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Why doesn't my website show up on Google?
Your website exists, but Google acts like it doesn't — here's what's actually going on.
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Why do web designers keep asking me so many questions?
Because they're either really good at their job or stalling because they have no idea what they're doing.
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What should my website actually say?
Most small business websites fail because they say the wrong things, not because they look bad.
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Why do I need to update my website if it still works?
Your website loads and displays your information, so why would anyone tell you it needs work?
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Why does my website look outdated when it's only two years old?
A website ages in internet years, not calendar years — and most businesses don't realize what that actually means.
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How much should I spend on my website?
There's no universal answer, but there's a formula that actually makes sense for your business.
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Why does my competitor's website rank higher than mine?
Your competitor isn't beating you because they're better at SEO—they're beating you because their website does what Google actually rewards.
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Why do some websites feel cheap even when they look nice?
Looking professional and feeling trustworthy are not the same thing, and your customers know the difference.
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Why isn't anyone clicking on my website?
Your traffic numbers look fine, but nobody's doing anything once they arrive.
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Should I redesign my website or start over from scratch?
The honest answer about when to fix what you have and when to burn it down.
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Why does my website look fine but get no results?
A good-looking website that doesn't convert is just an expensive business card gathering digital dust.
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How long should a website last before you need a new one?
Most small business websites need replacing every 3-5 years, but the real answer depends on what's actually broken.
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Do I need a web designer or can I just use Wix?
The DIY website platforms are easier than ever, but that doesn't mean they're the right choice for your business.
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Why do web designers take so long to build a website?
The timeline frustrates everyone, but rushing it costs you more than waiting ever will.
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What to ask a web designer before you hire them
The questions that separate professionals from pretenders, and save you from expensive mistakes.
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How to tell if your website is actually working
Most small business owners have no idea whether their website is helping or hurting them — here's how to find out.
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How AI is changing what small businesses can afford
The gap between enterprise-quality web design and small business budgets just got a lot smaller.
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The $500 website vs. the $5,000 website — what's actually different
An honest breakdown of what you're really paying for at different price points.
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Why your website isn't really a cost — it's a salesperson
The most undervalued employee in your business works twenty-four hours a day and never calls in sick.
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The agency that burned you wasn't the last one
Why most web agencies fail small businesses — and what to look for instead.
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Your website is losing you customers right now — and you don't even know it
The hidden cost of a bad website isn't aesthetic. It's revenue.